Hey I'm Tiffany, 
a UX Researcher.

I'm a perfect blend of Marketing + UX Research expertise.

 

An ex-"social media wizard" to now a "Mixed Method UX Researcher" - then and now both focusing on the one and only - people.

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Industries of experience: eComm, retail, AI, Cloud, social media, ad tech, Employee Experience, peer-to-peer marketplace

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MY PAST:

I come from media analytics background - planning/running/analyzing a variety of UX researches in customer-facing .COM space to grasp what users like and dislike in the context of social media advertisement by utilizing research methodologies like A/B test, multivariate test, survey, market research, and competitive analysis. The most common question I asked in my past life was "what" the .COM behavior meant about our users, and the numbers/analytics helped answer that question. 

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MY NOW:

In my current role as a Senior UX Researcher, I successfully lead stakeholder conversations and identify research opportunities and methodologies, manage end-to-end researches (both primary and secondary, generative and evaluative), and present the user insights and product recommendations to the stakeholders in creative formats that effectively tells the story. While I am focused on qualitative researches, I find my pre-UX career in quantitative research extremely valuable in digesting data, pulling actionable insights, and identifying gaps in how our digital products fulfill users' day-to-day needs. 

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My daily goal as a researcher is to provide actionable user insights to cross-functional teams and help designers ideate on the most intuitive, user-friendly digital solutions.  I'm driven by constant curiosity and willingness to learn about the people who are using my products. I enjoy using ambiguous and uncertain product questions to identify and distill research opportunities, and leading end-to-end research process to provide guidelines to stakeholders so that our products are made, iterated, and improved with our users at the center of our minds.

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Outside of work, you can find me on YouTube @tifffster. 

 

I am passionate about helping our stakeholders understand the field of UX Research better. I'm also passionate about mentoring junior UXRs by providing guidance, feedback, and support. 

 

I am originally from Seoul, South Korea, and I call Seoul (Korea), LA/OC (CA), Anchorage (AK), Atlanta (GA), Tucson (AZ) and Minneapolis (MN) my "home". I am currently based in the sunny Santa Monica and love to go on morning jogs to the beach.

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