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CV

Professional Summary

With 7+ years of experience in UX Research and Marketing Research roles, I bring a data-driven perspective, creative problem-solving approach, and cross-functional collaboration skillsets to understand users and provide valuable user insights to help answer the "why"s and the "now whats".

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I am currently the Senior UX researcher at a resale marketplace product named Mercari, where I use both quantitative background in analytics and qualitative research methodologies to help identify the gaps in how our products fulfill users' day-to-day shopping/selling needs. 

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My research background and industry experiences in eComm, retail, and social media has proven to be extremely valuable when conducting quant+qualitative research and translating data into digestible, actionable insights, and design-intuitive, user-friendly digital solutions. 

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I'm driven by constant curiosity and willingness to learn about users, and I am the users' biggest advocate. 

Work Experience

July 2021 - Current

Senior UX Researcher @Mercari, Shopper Experience 

  • Spearhead UXR for Shopper Experience products (including search, onboarding, community,
    buyer engagement) and pitched + led holistic evaluation of app-wide UX (e.g. Information Architecture); own research projects that are both extensive, longitudinal foundational studies (e.g. diary study) and scrappy/iterative tests (e.g. concept testing, content testing) from end to end

  • Lead strategic research initiatives to build foundational understanding of key user group and
    democratize UXR across organization; outcomes defined quarterly and annual product strategy;
    scope quarterly research roadmap with product leaders and UX-led product roadmap as an
    embedded research lead and primary stakeholder of product strategy development

Feb. 2021 - July 2021

Senior UX Researcher @Google, Cloud AI

  • Support public sector geospatial AI product on Google Cloud AI in their foundational, iterative,

  • and evaluative research efforts to help guide product's design strategy and direction in early

  • product development stages

  • Run and support usability tests, concept testing, foundational interviews, and workshops from

  • end to end to help guide product design decisions, while closely collaborating with UXD, PM, and Eng

Jan. 2020 - Feb 2021

Senior UX Researcher @Best Buy, Employee Experience

  • Lead Product Researcher for Employee Content Management and Order Manage products on the Employee Experience team, leading end-to-end qualitative product researches. 

  • Collaborate with Product Owners, Engineers, and Designers, plans and conducts qualitative and quantitative researches, both primary and secondary, to better understand users' emotions, thoughts, and pain points while using the digital products.

  • Some of the end-to-end research methodologies I have led include: User Interviews, Time Study, Benchmarking Test, Surveys, Usability Study, Concept Test, Workshops, Card Sort Activity, Secondary Data Analysis

April. 2018 - Jan. 2020

Media Specialist @The Home Depot

  • Designed, executed, and reported out on A/B tests and multivariate tests and brand lift studies to understand the effectiveness of target audiences, creatives, KPIs, and optimization strategies.

  • Managed end-to-end Appliances departments' campaigns with annual paid budgets surpassing $20MM, leading KPI settings, strategic audience targeting, creative ideation, execution, optimization, and reporting across major social media channels.

  • Analyzed behavioral data using .COM, MyDriver, Adobe Analytics, Google Analytics, MTA, Tableau, and raw channel data and translates user data into customer insights and targeting strategy.

  • Owned stakeholder relationship with Marketing team, Creative team, Media team, platform partners, and Merchants; delivered data-driven research in campaign reporting and QBR reporting for internal partners to understand customer behavior/journey.

May 2017 - April 2018

Media Analyst @PlusUp

  • Analyzed marketing performance of client accounts (Carters, OshKosh, HP, Reebok, and Beyond Yoga) to determine performance trends, optimization opportunities, and potential areas of revenue growth using behavioral web data.

  • Provided guidance to clients through reports and weekly meetings with data-driven insights and recommended strategies to better meet KPI goals, raise brand awareness, website traffic, and increase e-commerce/in-store sales.

Jan. 2017 - Dec. 2019 (freelance)

Media Analyst @Atlanta International Fashion Week

  • Researched users and optimize desktop web design using Google Analytics for optimal experience on the site.

  • Tested UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.

Sept. 2015 - May 2017 (Pro bono)

Social Media Content Editor @Furkids Animal Rescue

  • Supervised content creation and refined strategies for Facebook, Instagram, and Twitter page. Planned and designed social media marketing content to increase media engagement.

Skills

User Research  User Interview  Persona  Journey Mapping Competitive Analysis Competitive Analysis Information Architecture  User Flow Wireframing Usability Testing Sketch InVision Adobe XD Tableau Desktop Excel Powerpoint Keynote STATA IBM Analytics Adobe Analytics Google Analytics Neustar MTA Campaign Management    Project Management  Stakeholder Engagement    Reporting   

Education

2013 - 2017

Emory University, Goizueta Business School

Bachelor of Business Administration (BBA), Marketing and Strategic Consulting

Minor in Sociology

2014

Nanjing University

Study Abroad, Chinese Language Study

Leadership

2016 - 2017

Association of Latino Professionals For America (ALPFA)

Chapter Vice President, Emory University

2013 - 2016

Emory University

Emory Student Ambassador

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